Donor
Gardening
From Donation to Relationship
Most nonprofits spend significant time and resources finding new donors. Yet research hows that acquiring a new donor costs nearly ten times more than continuing a relationship with someone who already believes in your work.
Drawing on insights from the UDARTA:EG study of 300+ Indian nonprofits, this guide offers toolkits to shift donor engagement from reactive to retention-focused.
Cultivation in Action
A step by step guide to donor engagement through the journey of Nidhi, our perennial supporter.
Follow Nidhi's journey across four chapters to see how everyday giving can grow from a one-time transaction into a lasting relationship. Each chapter blends real-world moments with practical tools to help nonprofits guide donors naturally. Your donors may be at different stages of this journey— explore the chapters in any order that serves you best.
Select a chapter to begin
CHAPTER I: Network Expansion
Before seeking support, understand who’s already in your circle.
This chapter helps you map your existing network so fundraising starts with relationships, not cold outreach.
Select one of the two options to reveal the right way
SCENARIO 1
Imagine, you need to raise funds to de-silt a lake. How would do you begin?
Select one of the two options to reveal the right way
I. Network Expansion
II. First Donation
III. Stewarding Donors
IV. Donors to Champions
V. Bonus Chapter
Bonus Chapter
No single team owns the donor experience
As supporters move across stages, effective coordination between programme, communications, and fundraising teams ensures consistency, continuity, and trust.
Check the toolkit to learn how to build this alignment.
Stewardship is a
team effort
A ready to use guide that helps fundraisers make the case for donor stewardship to their leadership and other team members.
Toolkit #8
Getting Your
Team On Board
A ready to use presentation that helps fundraisers make the case for donor stewardship to their leadership and other team members.
Download the complete set of fundraising tools
All the tools in one place to start building a structured, relationship-led approach to engaging everyday givers - at your own pace, and with the resources that fit your organisation best.
Follow along
Choose the Path That Fits Your Work
Explore the Field Guides and discover how to turn community generosity into sustained mission success.