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Unlock the Power of

Everyday 
Giving

UDARTA Everyday Giving Field Guides: A guide to help nonprofits build reliable funding and engaged volunteer communities using what’s already working across India.

CHOOSE A FIELD GUIDE TO EXPLORE

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UDARTA Everyday Giving Field Guides: A guide to help nonprofits build reliable funding and engaged volunteer communities using what’s already working across India.

CHOOSE A FIELD GUIDE TO EXPLORE

Inspired by the GivingTuesday Data Commons' UDARTA:EG 2025 research, India's first collaborative study on everyday giving.

These guides translate sector-wide insights into simple, usable systems for nonprofits of all sizes.

The opportunity is real. Success with everyday giving isn't reserved for just the large organisations or those working on specific cause areas. It is accessible to any of us willing to build authentic community relationships - across causes, geographies, and organisation sizes.

Read the research report

WHO IS THIS FOR

If you work with or wish to work with everyday givers this field guide is for you

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Teams with limited capacity who need ready-to-use frameworks, not strategy decks

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Nonprofits with existing individual giving programs looking to systematise donor and volunteer engagement.

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Nonprofits of any size building individual giving programs

01/03

Over 90% of nonprofits* find fundraising and volunteer engagement from everyday givers worthwhile.

*96% and 93% respectively. Sourced from UDARTA:EG report

These aren't just metrics; they represent flexible operational funding, lifelong advocates, and invested communities that amplify your mission.

* Read the research report

Insights from 300+ nonprofit peers reveal a common challenge

DespiteDespitevaluingvaluingindividualindividualdonorsdonorsandandvolunteers,volunteers,nonprofitsnonprofitsstrugglestruggletotomovemovebeyondbeyondone-timeone-timegiving,giving,ad-hocad-hocoutreach,outreach,andandinformalinformalvolunteering.volunteering.

The real gap isn’t commitmentIt is strategy, systems, capabilities and time.

These tools are designed to close that gap by addressing real-world constraints like limited capacity and donor stewardship know-how.

These tools give you everything you need to:

Move from reactive fundraising efforts to structured, repeatable approaches.

Build volunteer programs that create long-term champions

Convert one-time givers into recurring supporters

Strengthen internal fundraising and volunteer management capabilities with simple, proven systems.

TOOLKIT & TOOLS
From Insight to Impact

Unlock each field guide to get:

These field guides contain:

Step-by-step
action frameworks

Real examples
grounded in Indian
nonprofit realities

Ready-to-use
tools and templates
that you can adopt
immediately

Follow along

Choose the path that fits your work

Explore the field guides and discover how to turn community generosity into sustained mission success.

This field guide was co-created by